Alexa Boldy Studio is an art direction and image-making practice with roots in fashion and editorial.
Gucci SS23 Twins — Art direction team, at Simmonds Ltd....
Zendayas Movement Rituals for On...
Rapha, Womens 100. The 10 year anniversary. Photographed by Agnes Lloyd Platt...
 The Face, Issue 19 — Assistant Art Direction for Sandra Leko....
Roger Federer and Zendaya go head to head in a game of Air Tennis for On...
Satisfyingly Soft Wins — On's softer side of training, shot with Lisa Jahovic...
Rapha, Colour the Road Ahead. A hopeful colour story for a year nobody could ride....
Lululemon with Rob Tennent...
Gucci Guilty, extending Glen Luchford's campaign into still life. At Simmonds ltd...
Seafolly, Made to Summer. Created at ODD London when I was a junior...
Gucci PF23 by Johnny Dufort. Concept development at Simmonds Ltd....
A lookbook for On with Mel Bles. Running, training, tennis, outdoor, lifestyle...
Rapha, Let the light in. Colour, styled across categories for the first time. 
Versace FW23. Concept development and Artworking at Simmonds Ltd...
Diesel SS23. Concept development at Simmonds Ltd....
Battling tiny tornados in Iceland for Rapha AW21....
Gucci Horsebit 1955. Concept development at Simmonds Ltd....
Bally FW23. Concept development and post at Simmonds Ltd....
Launching the first sustainable Nike TN for Footlocker, with Luke and Nik....
Linen, salt air, afternoon light — Lululemon on the Sydney ferry with James Tolich....
KNWLS SS23. Concept development at Simmonds Ltd...
Kurt Geiger SS24 — an ode to London. Created at Assembly London...
Climbing the Austrian Alps for Rapha with Cait Oppermann...
Marking the first women's Tour de France in 33 years, with Palace and Rapha....
On, Soft Win. The balancing act between training and life. With Scottie Cameron...
Flying Colours — Rapha's FW21 colour story....
Lululemon Golf Campaign featuring Min Woo Lee ...
Alexa Boldy Studio

Based between Sydney and London
Working Worldwide. 

(+61) 406873413
alexaboldy.studio@gmail.com
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           Alexa Boldy Studio is an Art Direction practice
working across fashion, editorial and lifestyle, moving between commercial campaigns and editorial image-making.  

I believe ideas should be felt before they're explained, that craft is a question of attention rather than budget, and that the most interesting work usually comes from looking at a brief sideways.

I've worked in-house at brands, within small studios, and inside larger, more traditional agencies for nearly ten years. Leading projects from concept to final delivery, and mentoring design and art direction teams along the way.

           
Clients
On
The Face Magazine
Nike
Rapha
Lululemon
Simmonds Ltd: Gucci, Diesel, Versace, KNWLS, Bally, Homer.
Palace Skateboards
ASOS
AllSaints
Assembly London: Kurt Geiger
Janu Hotels
Footlocker
ODD: Seafolly, F&F, ThisWorks, Amostyle by Triumph.
Spring Studios: Armani Beauty.
SJT Studio, Look Studios, Closer Ltd, Assembly London.


            Dream Projects I’m manifesting.
1.    An album campaign with a female artist whose music I already listen to. 

2.    A fragrance launch with room for a longer film narrative that’s whimsical and otherworldly.

3.    Art directing the marketing campaign for an independent film I can't wait to watch.

4.    Bringing some of my children's storybook ideas to life with an illustrator...
©AlexaBoldy
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