Art Director & Designer

Amostyle by Triumph 2020

Continuing on from last years fully integrated 360 brand re-fresh campaign for Japanese lingerie brand Amostyle. which sees them bridging the gap from their cute, kawaii routes into a modern, feminine and fashion-conscious lifestyle brand. Shot in Cape town and delving into a different theme for each month based around the floral inspiration behind the lingerie. Shot by two teams, one still life and the other on model, we created themed worlds for each set up. Incorporating TV, digital and print OOH advertising, retail, online, social and experiential PR events.

Creative agency: ODD London
Client: Amostyle by Triumph
Art Director: Chloe Hwang (ATL)
Junior Art director: Alexa Boldy (BTL)
Photography (ATL): Nadia Ryder
Photography: (BTL): Niquita Bento
Set Design: Jen Rubidge
Makeup: Neveen Scello
Hair: Natasha Papadopoulos
Styling: Lauren Kennedy Malpas
Local Production: Solar Production