Continuing on from last years fully integrated 360 brand re-fresh campaign for Japanese lingerie brand Amostyle. which sees them bridging the gap from their cute, kawaii routes into a modern, feminine and fashion-conscious lifestyle brand. Shot in Cape town and delving into a different theme for each month based around the floral inspiration behind the lingerie. Shot by two teams, one still life and the other on model, we created themed worlds for each set up. Incorporating TV, digital and print OOH advertising, retail, online, social and experiential PR events.
Creative agency: ODD London Client: Amostyle by Triumph Art Director: Chloe Hwang (ATL) Junior Art director: Alexa Boldy (BTL) Photography (ATL): Nadia Ryder Photography: (BTL): Niquita Bento Set Design: Jen Rubidge Makeup: Neveen Scello Hair: Natasha Papadopoulos Styling: Lauren Kennedy Malpas Local Production: Solar Production