Building on Tesco F&F’s global Supermarket Woman brand platform for Spring Summer 2019.
Running across, VOD, print, social, in-store and OOH, its playful end lines remind consumers of the fun and fashion to be had at a Tesco store, even if you “only popped in for oranges”.
My role within the campaign lied within art direction of still life and and kids fashion alongside assistance throughout pre-production and post for the main campaign imagery and leading lookbook design.
Agency: ODD London
Client: Tesco F&F Creative Direction: Hannah Vere & Eilidh Ratcliffe Production: Tash Dean and Suki Fraser Content Stills Art Direction: Alexa Boldy & Chloe Hwang Location: Cape Town, SA