Tesco F&F SS19

Building on Tesco F&F’s global Supermarket Woman brand platform for Spring Summer 2019.
Running across, VOD, print, social, in-store and OOH, its playful end lines remind consumers of the fun and fashion to be had at a Tesco store, even if you “only popped in for oranges”.

My role within the campaign lied within art direction of still life and and kids fashion alongside assistance throughout pre-production and post for the main campaign imagery and leading lookbook design. 


Agency: ODD London
Client: Tesco F&F
Creative Direction: Hannah Vere & Eilidh Ratcliffe
Production: Tash Dean and Suki Fraser
Content Stills Art Direction: Alexa Boldy & Chloe Hwang
Location: Cape Town, SA