Gucci SS23
In the Spring Summer 2023 fashion show, 68 sets of identical twins walked two separate runways divided by a partition, which came up for the finale to reveal the game of reflection being played and to create a moment for the siblings to walk hand-in-hand. While each twin mirrored the other, each pair echoed the House’s ability to tell its ever-evolving story in new and unexpected ways.
The campaign picks up this narrative thread, as twins present the new collection that hovers between the classic and unpredictable. In a historic Italian villa, the identical siblings are captured by Joanna Piotrowska in images that catch the ways archival emblems are reinterpreted, even in the slightest ways.
Worked as a part of the art direction team for Christopher Simmonds.
Art Director: Simmonds ltd.
Production: Mai Productions
Styling: Carlos Nazario
Makeup: Thomas De Kluver
Hair: Paul Hanlon
Film: Sean Vegezzi
