Zendaya On; The Power of Movement.

Zendaya’s inaugural journey to the Swiss Alps marks the expansion of her partnership with On. The campaign celebrates movement as a source of well-being, aiming to convey a sense of authenticity, lightheartedness, and joy, presented through three distinct vignettes.

The campaign got picked up by the likes of Vogue, Elle, AdWeek, Highsnobiety and more. It sat within OOH, web, social and paid media.

Team

Senior Art Director: Alexa Boldy
Photographer + Director: Camille Summers Valli
On Team, Concept: Sami Kimberly
On Team, Production: Connor Spindler
Production: Division Global, Parent Global
DOP: Anne Gryczka
Local Prouction: Studio Voile
Client: ON Running