Rapha, New Season Colours 2021
Building on from Rapha’s succesful Colours campaign at the start of the year, we continued to bring excitment to the new ranges and build a fun brand moment around the new season.
Running across, OOH, social, web and in-store across North America, Australia and Asia.
Client: Rapha
Art Direction: Alexa Boldy
Creative Direction: Ger Tierny, Matt Tucker.
Production: Fiona Percival
Photography: Luke & Nik
Featured on Hypebeast
![](https://freight.cargo.site/t/original/i/2f0887fd6d607703104b0b15b176bc07d5f3b18b45eb47a22fd7fb2f90364f15/New-colour_h2-21_005_flatten-2.jpeg)
![](https://freight.cargo.site/t/original/i/521d38783424a4513c843c00ed456c7737f06e6501f1bc1b666be29c9bd381f7/New-colour_h2-21_004_flatten-2.jpeg)
![](https://freight.cargo.site/t/original/i/a7a6f2ab73cdb08ef39b082ebaa29ac7def5686ff182c357401982706506ff09/New-colour_h2-21_003_flatten-2.jpeg)
![](https://freight.cargo.site/t/original/i/e90771b6ee367b8630b6d0278152159fa63b7b90b4012b0e93c098dfbe78fdf1/New-colour_h2-21_011_flatten-2.jpeg)
![](https://freight.cargo.site/t/original/i/90ebc6a22a4350c6333a5494039420430284c508c250be20409c2457df03e416/New-colour_h2-21_009_flatten-2.jpeg)
![](https://freight.cargo.site/t/original/i/bf417a6aaf1a4c6f15da2a0686dee66904925aaf8cb91783fcdc3d8983b28e75/New-colour_h2-21_007_flatten-2.jpeg)