Art Director & Designer

Rapha Explore 

Inspired by the tones and topography of the Colorado Trail. This print pack was created using micro and macro details from the trail, embodying the joy of finding your own path. Featuring a spotlight to bring the art direction back to the design inspiration, zoning in on details and sections of the trail. 

The project ran across web, emails and organic social.  

Client: Rapha
Art Direction: Alexa Boldy
Photography: Wig Worland