Rapha, Freedom of the City
Made for life on and off the bike, our latest city riding capsule comprises refined pieces that balance performance and style. We shot the collection in the evening throughout central London with Theo Cottle.
The project ran across in-store, POS, web, emails, organic and paid social.
Client: Rapha
Art Direction: Alexa Boldy
Photography: Theo Cottle
Creative Direction: Ger Tierny
Production: Fiona Percival
