Art Director & Designer

Rapha SS22 New Colours

Seasons change and so do we. Tired legs are refreshed, worn out kit is replaced, and new colours bring a new lease of life. Painting a more transitional picture this season for Rapha New Season colours, we aimed to put focus on styling products across our ranges. 

The project ran across in-store, POS, print, web, emails, organic and paid social. Featured on Hypebeast. 

Client: Rapha
Art Direction: Alexa Boldy
Photography: Charlie Gates
Creative Direction: Ger Tierny
Production: Bethan Moore
Syling: Hanna Kelifa