Rapha SS22 New Colours
Seasons change and so do we. Tired legs are refreshed, worn out kit is replaced, and new colours bring a new lease of life. Painting a more transitional picture this season for Rapha New Season colours, we aimed to put focus on styling products across our ranges.
The project ran across in-store, POS, print, web, emails, organic and paid social. Featured on Hypebeast.
Client: Rapha
Art Direction: Alexa Boldy
Photography: Charlie Gates
Creative Direction: Ger Tierny
Production: Bethan Moore
Syling: Hanna Kelifa
![](https://freight.cargo.site/t/original/i/cfa101f16dd6c57233f46742e07561210e9e1b54ff60ae90f848da88ba73632f/RAPHA_COLOUR_09_186-copy.jpg)
![](https://freight.cargo.site/t/original/i/df8c6b8e634a042c7a695b067403083aa628f2242639da8f1ec16c56d2657128/RAPHA_COLOUR_18_158.jpg)
![](https://freight.cargo.site/t/original/i/96297d09e96ffc0e17ae2fac8bbe986c54c641b901593ca70bff3d08a7ba2c54/RAPHA_COLOUR_12_150.jpg)
![](https://freight.cargo.site/t/original/i/e0da8200a5e91dd1ae0227569795762d7ff3b92549f7b2c2ab994ce1e5c5449f/RAPHA_COLOUR_07_089-copy.jpg)
![](https://freight.cargo.site/t/original/i/37f1e2a2e7b8dd00d472e722ae9ef297fb1a6e55cda0e619efa71759d0333fdf/RAPHA_COLOUR_04_071.jpg)
![](https://freight.cargo.site/t/original/i/f7e6de47ca4817e8880000a01c9275fe648147eb8149a9383ee4e61848e3c5ba/RAPHA_COLOUR_10_177.jpg)
![](https://freight.cargo.site/t/original/i/52acb9925fe29dbbd26fcb957633f58129821c980af9ed49406ee65dccd8e128/RAPHA_COLOUR_20_127-copy.jpg)
![](https://freight.cargo.site/t/original/i/90b68d88503894998ade5a5c013909338d9fd42f95ade5f6eeeeb7cbebf554cc/RAPHA_COLOUR_15_103-Recovered-copy.jpg)
![](https://freight.cargo.site/t/original/i/cf47d8abede746a404463ce022226ccbc081e82c8c364c4999ae4c89bc9707b5/RAPHA_COLOUR_17_155.jpg)
![](https://freight.cargo.site/t/original/i/02a3d9a30f52ff2ee0dfaffd0552cacb169d88aedde2dcc6f30160d4a9e2791e/RAPHA_COLOUR_20_078.jpg)