Seasons change and so do we. Tired legs are refreshed, worn out kit is replaced, and new colours bring a new lease of life. Painting a more transitional picture this season for Rapha New Season colours, we aimed to put focus on styling products across our ranges.
The project ran across in-store, POS, print, web, emails, organic and paid social. Featured on Hypebeast.
Art Direction: Alexa Boldy
Photography: Charlie Gates Creative Direction: Ger Tierny Production: Bethan Moore
Syling: Hanna Kelifa