Art Director & Designer

Rapha Explore Campaign

Bikepacking is about freedom, adventure and going into the unknown. For the explore campaign on 2022, we wanted to capture the feeling of adventure by bike on an authetntic trip to Costa Rica. We sent a small crew of real riders on a trip where they navigated muddy terrain, monsoons, crossing rivers, fixing broken bikes and everything in between. 

Photography: George Marshall
Art Director: Alexa Boldy
Production: Fiona Percival
Film: Jevi and Lucy