Art Director & Designer

Seafolly, Made to Summer Campaign.

Grounded in the brand belief that “we don’t just live, we summer”ODD’s first global campaign for Seafolly embodied the elated feeling of summer travel synonymous with the Australian way of living.

Shot in Ibiza by Terence Connors, the campaign signifies a clear strategic shift away from the big-name models that have dominated in previous years. Instead, it celebrates inclusivity and encourages women around the world to be confident in their own skin.

Running globally across film, press, OOH, social, digital, and an always-on content strategy, it will be supported by events, brand partnerships and in-store activations to inspire and engage wearers around the world.

My role within the campaign lay within pre and post production. Asisting with art direction development, research, design, crew and casting through to post production.

Creative agency: ODD London
Creative Director: Hannah Vere
Photography: Akila Berjaoui
B-Roll Photography: Cleo Glover
Director: terrence Connors
MUA: Naoko Scintu
Hair: Phillipe Thomlet
Styling: Robyn Kotze
Producer: Suki Fraser, ODD London, Megan O’Hagan
Creative Assistant: Alexa Boldy
Location: Ibiza